Marvel fans have been buzzing about the recent release of “Thunderbolts,” which took a surprising turn with its title change to “The New Avengers.” The film, starring Sebastian Stan and David Harbour, made the bold move to rebrand itself just days after its release. The change was revealed at the movie’s end when CIA director Valentina Allegra de Fontaine, played by Julia Louis-Dreyfus, announced the group’s new name with an on-screen graphic stating, “The New Avengers will return.” Since then, posters for “Thunderbolts” in cinemas and on billboards worldwide have been updated to reflect the new title. Marvel followed up by releasing an official video showing the cast unveiling the new title.
https://x.com/MarvelStudios/status/1919874817014300936
In the video, Sebastian Stan, who plays Bucky Barnes, is shown putting up posters with “The New Avengers” written on them.
Los Angeles
This revelation shed light on the asterisk included in the initial title, showing it was actually an elaborate marketing ploy. The response from fans regarding this alteration has been somewhat divided.
A few people showed enthusiasm, viewing it as a precursor to upcoming events in the Marvel Cinematic Universe (MCU). However, some others criticized the scene, saying it ruined parts of the movie. “Doesn’t this count as a spoiler?”
https://x.com/MarvelStudios/status/1919467129776013665
A movie enthusiast posted on social media suggesting they perhaps ought to have delayed their action for about a week. Nonetheless, several supporters came forward defending Marvel, labeling it as top-notch promotional strategy.
https://x.com/PDergarabedian/status/1919135646377181227
This became even more evident when Robert Downey Jr. posted an image on
social media accounts of himself along with various Marvel celebrities
Including Chris Hemsworth, Paul Rudd, Anthony Mackie, Simu Liu, and Winston Duke, they marked the title transition. Downey commented on the photo saying: “Simply amazing! Had dinner and a performance with the original Avengers.”
So cool, fresh, and deep. Big congrats to the New Avengers (and Bob). #Thunderbolts.”
https://x.com/PDergarabedian/status/1919132110893506921
New Avengers name reveals plot twist
Even with the varied responses, Marvel Studios has stated that the movie did not receive an official title change.
The marketing campaign has instead centered around
revealing the meaning behind
The enigmatic asterisk within the title. The New
Avengers,” previously known as “Thunderbolts,
is currently showing in theaters globally. As the MCU progresses, enthusiasts areanticipating how this promotional move will affect things.
future strategies
and the franchise’s direction.
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Marvel’s Thunderbolts has been renamed as the new Avengers.
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